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Google Adwords Fundamentals : How to create your first campaign

Google Ads Fundamentals : How to create your 1st campaign Hey guys, today we’ll be talking about another paid customer acquisition channel called Google Adwords. So I’ll be giving you a basic overview, so let’s get started.Hey guys, welcome to the lesson 14 of this digital marketing mastery course.And today’s topic is Google Ads.In the last lesson we learned about Facebook Ads, how to run them, how to create your first Facebook Ads.We also learned about campaigns, ad sets, and ads.On Facebook you do the interest-based targeting so let’s say if someone is interested on dogs or on guitars, then you can target them with your ads.But Google Ads are a little different.Here you get the intent-based targeting because people are showing for some keywords and you show the relevant ads for the target keywords.Yes, there are other channels as well, you can also do videos on YouTube.You can also create banners.So what is Google Adwords ?The name has been changed to Google Ads now, the slid