7 SEO Experiments to Test in 2020

SEO isnt something that you learn once and its good to go forever.Google makes over 3,000 algorithm changes per year. Thats a lot of changes.So if youre not continually testing,youre not going to do well and outrank your competitors. today, Im going to share with you seven SEO experiments to test in 2020.

The first test that I want you to tryis to A/B test your headlines.You want to come up with a handful of different headline sand test them against each other.You can use tools like clickflow.com to do this.The reason this is important is,Google is all about user metrics.If someone does a search for something,heck, if 1,000 people do a search for the same term and everyone clicks on the second result instead of the first result,what does that tell Google?The second result is more relevant.It doesnt matter if the first result has better SEO or more backlinks.They do not care.It shows them that the second result is more relevant and that the second result should be ranking number one.And some quick things that you can do to ensure that your headlines, your title tags,get more clicks.One, you can add the years to the end of the title,such as updated in 2020, updated in 2019.Those things help with a lot more clicks.You can also do something in which you ask questionsin your title tag.What is SEO? What is digital marketing? Questions tend to increase click-throughs by over 10%,according to ClickFlow. Another simple thing that you can do is evoking curiosity.Example, the seven benefits of green tea.Number six will shock you. Thats a good example of like,oh whats number six? Well, if you want to find out, you got to click through and find out more.So continually test your title tags,and Click Flow will give you ideas on what you can do to improve your title tags,and they have a free version of their productor a free trial, so that way you can get started without spending any money.

The second experiment I have for you to runis create separate headlines for social media and SEO. Now in the first tip,I talked about adjusting your headlines, your title tags,so you can increase your click-through rateon Google and boost your rankings,but heres the thing.From everything that we found,whats loved by social media is the total opposite of whats loved by Google.Using things like shocking, using things like,words like amazing, all those type of terms,those words like effortlessly,in a lot of cases, they do extremely well to gain social shares, but were seeing a new trend in which people dont necessarily want to click on those keywords for Google because they think its quote unquote clickbait.So you want to create separate titles for your SEO,and you want to create separate titles just for social media.And you can use Open Graph,and thatll allow you to create different tags just for social media.And then you can have title tags just for SEO.Heck, the headline on your page,the title of your blog post,could be totally different than what you use on social media or even SEO. But thats something thats worth testing,because that way you can get the best of both worlds.You can create a headline that does really well for social media, you can create one that getsa lot of clicks for SEO,and you can create one that does well for your readers.The third experiment I want you to runis to produce a lot less new content.

 I only blog once a week.Most people dont know that,like, You have so much content. Im only blogging once a week.Sure, in the past, I have a lot of content, but now,one a week.But can you guess how many pieces of content that I update on a monthly basis? 90. Now Im not updating all the content myself.I may be writing the content myself every week,but I have a team of three people that just update my old content.And they update 90 posts a week.And what we found is, when you update your old content,make it fresh, not just a few words here and there,but update it, really make it thorough, better,make sure the links arent dead,everything that improves the user experience,we find that our traffic and our rankings have continually gone up.Before we started doing that, we were getting four million visits a month.Now were at roughly 5.3 million visits a month,all from updating old content.Thats a huge increase.The fourth experiment that you should consider running is improving your time on site.Googles all about user metrics, bounce rates,time on site, click-through rates.All these things can impact rankings.because theyre not just about, hmm,the page that has the most links should rank at the top.Theyre like, huh, the page that users love the most should rank at the top.Some of those metrics are things like time on site.So how do you do that?Well, adding videos to your content is a simple way.When you see YouTube videos or videos that youve created, embedding them within your content is a great way to keep people there longer.Embedding audio files like your podcast episodes on your page is a great way to keep them there longer.Slide shows, you can use Slide Shareto do PowerPoint presentations that you want to embed on there.Continually updating your content and making it longer,that should improve your time on site.Internal linking, getting people to go throughout your whole site, that helps.Quizzes, people love that as well.Asking people to comment, engage,and then responding back to them brings them backto your site again.That should help as well.All those things should improve your time on site.

The fifth test I have for you to runis load your HTML files from a CDN. Everyone already knows that page speedis important to Googles rankings now.The faster your page loads, the higher youre going to rank.You optimize your mobile load speed, thats fine.You do that for desktop as well, thats great.But even if you get a better server,thats not necessarily going to guarantee that your sites going to load as fast as it can.What a CDN is is a content delivery network.Companies like Akamai have servers all around the world.That way, when someone in India views your site,its getting delivered from a server in India.When someone in New York views your site,theyre seeing a server from New York or New Jerseyor somewhere close.And the same goes for most of the rest of the world.So with the CDN, you can use things like Cloudflareto have them host your HTML files,so that way wherever people are visiting your site around the world, you can distribute to them faster,which should improve your rankings.

The sixth experiment I have for youis LSI and search intent.Dont just focus on main keywords with the highest search volume.While this may drive a lot of top line traffic and you want to rank from them, and even if you can,takes a lot more time, a lot more effort,and a lot of those keywords dont convert into revenue.Go for the most qualified traffic thats possible.So instead of just going for sheer traffic,optimize for conversions, for revenue.Go further down the funnel.Move into keywords and terms that your target audience,your qualified buyers, really look for.Id rather have 1,000 amazing, ready-to-buy visitorsthan 100,000 visitors who are likely to bounce awayand dont convert.You can use Ubersuggest for this,and a quick win is, go take the keywords that you already rank for and itll give you a long listof long-tail phrases.And it sorts them by volume and CPC data.Typically if a keyword has a higher CPC,that means theres more buyer intent there.And if you take the page thats already rankingfor these head terms or popular terms,you integrate all these long-tail phrasesthat are much more likely to bring in buyers,youll notice within 30 days,you should be able to easily rank.All you have to do is adjust your content,include those keywords, expand upon them,make sure its relevant, and then resubmit that URLinto Google Webmaster Tools.When you submit it, you can request for new indexing,and then within 30 days,you should see your rankings go up.

The seventh experiment I have for youis double down on video content.Most people arent into video.Theyre just like, Ah, its more work,I dont look good on camera.Theyre all picky.Dont worry about it.Youre going to be your harshest critic.Google is trying to rank videos more and more,same with podcasts.They rank podcasts as well now.And theyre pulling out the audio, transcribing it,and using it to figure out what it should rank for.The reason I want you to double down on video's one, YouTube SEO is different than Google SEO,in which when you rank,you tend to rank within the first 24 or 48 hoursyou upload the video.You dont even have to wait months.Thats the beautiful part about it.Two, the audience in general,we want to consume content through videorather than text now.Videos becoming much more popular.I get way more people coming up to me that say, I see your video contentover your text-based content,even though my text-based content gets roughlythree times more traffic than the video-based content.Thats the power of videos.You need to keep pushing it out there.You need to keep creating it.And I recommend you create more post content than text-based content.I create roughly three post a week.Remember, I only write one blog post a week,but Im doing more than three X the post content.So start mixing that into your overall SEO strategy,especially in 2020, and that should help you get more traffic.