How Google Algorithm Updates Can Get You Blacklisted | Avoid These 3 SEO Mistakes
Google continually releases new algorithm updates, from Hummingbird, to Google Panda,to Google Penguin, the animals are countless.And, for some reason, I dont know why they like naming the algorithms after animals butthey just do.Hey everyone,and today Im going to teach you how to Google-proof your website.The last thing you want to do is worry about Google penalizing you in the future.So how do you avoid this when youre doing SEO? Well, theres two kinds of SEOs. Theres black hat and then theres white hat.You can probably take a guess that Google likes white hat and they hate black hat.Black hat is people who steal content, theyre scraping websites, theyre buying links.Just avoid doing all of those things.On the flip side, white hat SEO is writing amazing content, creating amazing websitethat has a great user experience, and always putting the user first.By doing those things what youll notice is, your website very rarely will ever get penalized and you dont have to worry about Google algorithm updates.Now, to get into the specifics, the first thing you want to look at to improve and tomake sure that your website isnt going to get hit by any Google algorithm updates inthe future, is to first look at your time on site.Within your Google Analytics, itll show you your time on site.The closer you can get that number to, lets say, two minutes/three minutes the betteroff you are.If that numbers under a minute, it shows that most people dont care to be on yourwebsite.The second thing you need to look at and, again, this is within your Google Analytics,is your bounce rate.The lower that number, the better off you are.If people are just coming to your website and bouncing off, especially within a fewseconds, it tells search engines like Google that, hey, this page isnt relevant.I didnt find what Im looking for, so you shouldnt rank it anymore.You dont want that.So, if you continually decrease your bounce rate, and the way you do that is making sureyou use large fonts, that way your content is easier to read.You make sure you focus on what the user is coming to your website for.So, if youre an e-commerce site, you showcase the product.If youre a blog, dont showcase your at the top, showcase your blog content.Doing those simple tweaks will decrease bounce rate.Or, if you have a website, make sure its mobile compatible.More than half the traffic these days coming from search engines are typically from mobiledevices.So making sure your website is responsive and mobile compatible will help decrease yourbounce rate.When you start doing those things, youll notice that its a lot harder to get penalized.And the last, but not least, this is the third thing you really need to focus on, is makesure you continually put the user first.I know I mentioned this, but I cant emphasize it enough.And you want to do this by going through your website and recorder, being like, what contentpages should we update because theyre outdated?Is our user experience better than our competition?Can we do anything else to delight our users and make sure they want to come back and tell others about our site?I know some of those things are really hard to measure but, if you just survey people and you talk to them, and you get their feedback, you can make your site more user friendly.And, when you do those things, its very rare that your site will get penalized. Thats how you Google-proof your site.
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