The Most On Demand Digital Marketing Skills in 2019
Do you want to be a digital marketing expert? Well, youre going to need specific skills to become one.Hey everyone,today,Im going to share with you seven digital marketing skills to master in 2019.Before we get started, make sure you subscribe to this blog.
Question for you: Do you want to become a digital marketing consultant? Whether its opening up your own digital marketing agency or just becoming a consultant?If thats you, leave a comment below with yes.Even if you work at a company, these skills will help you.So lets get right into it.The first skill you need is data science.You dont have to be a crazy data scientist,but you need to learn how to look at Google Analytics. Theres so many posts out there that teach you how to read a report, because Google Analytics just about, Hey, how many visitors am I getting?Its more about How many visitors am I getting,Where are they coming from, Whats the conversion rate,Whats the ROI, Wheres the drop-off in my funnel?All these little things will help you figure out how to maximize the traffic that youre getting.If you dont know to look at the data,you wont know where to focus your energy to maximize your results.The second skill to learn is content strategy.Writing content doesn't guarantee you any traffic anymore. Theres over a billion blogs on the web. Theres roughly seven billion people, so that means roughly one blog for every seven people. Thats too much content.So, if you want to do well, you need a strategy.Without a strategy, theres no guarantee that people are going to read your content.You need to follow up with a promotion.I spend twenty percent of my time writing the article,eighty percent promoting it.You need a content strategy.The third tip you need is you need to learn how to leverage video.Video is up-and-coming as one of the most popular channels out there.When I say video, Im not talking about just pulling out your iPhone and saying,Hey, check out me, you know,Check out all these campaigns. Im talking about stuff like going live.Im talking about filming videos like this one and releasing it, evergreen content, on YouTube,LinkedIn, Facebook, you need to do a ton of video stuff because youll find itll build a much more engaging community than almost any other channel out there.The fourth skill you need to learn is storytelling.I dont know why, but Im seeing less and less people use storytelling, but storytelling is stillas effective as it used to betwo, three, five, ten years ago.You need to integrate stories into your marketing.When you do that, youll find that more people relate to you. Theyll identify with the characters in your story,and youll notice that your conversion rate goes up.The reason this is important isad costs continue to rise and rise,and thats not going to change in the future,so you better get good at storytelling.The fifth skill that you need to learn is email marketing.And Im not talking about just basic email marketing,like sending out emails every time you release a blog post,but more complicated emails.Im talking more so marketing automation.Well, if someone goes through your funnel,they dont open up one email, what should they do next?If they open up that email, what should they get?You dont want to send everyone the same emails.When someones super engaged, you want to send them emailsthat mainly sell products and services.When someones not engaged, you dont wantto sell them anything theyre not going to buy.You want to get them engaged first, and then sell them.Thats what marketing automation is all about.The sixth skill is funnels. Theres tools like ClickFunnels out therethat can help you build a funnel faster and easier,and funnels are really important becausead costs keep rising.You need to learn how to do upsells and downsells. You may not be thinking, Oh, thats not relatedto marketing, why do I need to learn that?Well, if you cant figure out upsells and downsells,eventually, youre not going to be able to afford your paid ads.Thatll help improve your margin so you can keep selling.The seventh skill that you need to learn is podcasting.Podcasting hasnt taken off in the U.S. as much asit has in Asia, like places like China.But podcasting is growing at a very rapid pace,and people are listening to podcasts on the go.Plus, the people who listen to podcastsare super engaged, and they typically havea higher income percentage-wise,from a medium-household-income perspective,than other marketing channels out there.And thats why you need to get into podcasting now.Itll be much more competitive in three, four years.Then its going to be hard.And when you do podcasting, dont expectto get results right away.Itll take years before you see the fruit from your labor.Now, if you need help crafting your digital marketing and growing your traffic
Question for you: Do you want to become a digital marketing consultant? Whether its opening up your own digital marketing agency or just becoming a consultant?If thats you, leave a comment below with yes.Even if you work at a company, these skills will help you.So lets get right into it.The first skill you need is data science.You dont have to be a crazy data scientist,but you need to learn how to look at Google Analytics. Theres so many posts out there that teach you how to read a report, because Google Analytics just about, Hey, how many visitors am I getting?Its more about How many visitors am I getting,Where are they coming from, Whats the conversion rate,Whats the ROI, Wheres the drop-off in my funnel?All these little things will help you figure out how to maximize the traffic that youre getting.If you dont know to look at the data,you wont know where to focus your energy to maximize your results.The second skill to learn is content strategy.Writing content doesn't guarantee you any traffic anymore. Theres over a billion blogs on the web. Theres roughly seven billion people, so that means roughly one blog for every seven people. Thats too much content.So, if you want to do well, you need a strategy.Without a strategy, theres no guarantee that people are going to read your content.You need to follow up with a promotion.I spend twenty percent of my time writing the article,eighty percent promoting it.You need a content strategy.The third tip you need is you need to learn how to leverage video.Video is up-and-coming as one of the most popular channels out there.When I say video, Im not talking about just pulling out your iPhone and saying,Hey, check out me, you know,Check out all these campaigns. Im talking about stuff like going live.Im talking about filming videos like this one and releasing it, evergreen content, on YouTube,LinkedIn, Facebook, you need to do a ton of video stuff because youll find itll build a much more engaging community than almost any other channel out there.The fourth skill you need to learn is storytelling.I dont know why, but Im seeing less and less people use storytelling, but storytelling is stillas effective as it used to betwo, three, five, ten years ago.You need to integrate stories into your marketing.When you do that, youll find that more people relate to you. Theyll identify with the characters in your story,and youll notice that your conversion rate goes up.The reason this is important isad costs continue to rise and rise,and thats not going to change in the future,so you better get good at storytelling.The fifth skill that you need to learn is email marketing.And Im not talking about just basic email marketing,like sending out emails every time you release a blog post,but more complicated emails.Im talking more so marketing automation.Well, if someone goes through your funnel,they dont open up one email, what should they do next?If they open up that email, what should they get?You dont want to send everyone the same emails.When someones super engaged, you want to send them emailsthat mainly sell products and services.When someones not engaged, you dont wantto sell them anything theyre not going to buy.You want to get them engaged first, and then sell them.Thats what marketing automation is all about.The sixth skill is funnels. Theres tools like ClickFunnels out therethat can help you build a funnel faster and easier,and funnels are really important becausead costs keep rising.You need to learn how to do upsells and downsells. You may not be thinking, Oh, thats not relatedto marketing, why do I need to learn that?Well, if you cant figure out upsells and downsells,eventually, youre not going to be able to afford your paid ads.Thatll help improve your margin so you can keep selling.The seventh skill that you need to learn is podcasting.Podcasting hasnt taken off in the U.S. as much asit has in Asia, like places like China.But podcasting is growing at a very rapid pace,and people are listening to podcasts on the go.Plus, the people who listen to podcastsare super engaged, and they typically havea higher income percentage-wise,from a medium-household-income perspective,than other marketing channels out there.And thats why you need to get into podcasting now.Itll be much more competitive in three, four years.Then its going to be hard.And when you do podcasting, dont expectto get results right away.Itll take years before you see the fruit from your labor.Now, if you need help crafting your digital marketing and growing your traffic
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