Why Your Facebook Ads Don’t Work (and How to Make Them Profitable)
You have amazing product.You have amazing service.You go out there, you run some ads on Facebook because thats what everyone is doing,but you find yourself just spending all this money.No one cares about your ads. Theyre not clicking on it.And if you do get some clicks,none of them convert into customers.Why could this be?Hey, everyone. today Im going to share with you why your Facebook ads dont work and how you can make them profitable.Question: How much do you spend per month on Facebook?Let me know. Thats part of the reason why your ads may not be working.So, heres the thing. Theres a few things that you need to do to ensure that your Facebook ads are going to work and theyre going to be profitable.Number one.Make sure youre not just sending traffic to cold audiences.See, a lot of people want to go out there and just be like,Let me go find random people based on some interest sand target them and get them to buy. Im not saying you cant make that work.It is hard.But what you should just start off with is let me re-market all my existing audience and get them to buy.Let me show my ad on Facebook,bring them back to my site, get them to buy.Let me do things that create a lookalike audience and find all the other people who are relevant,very relevant, right?Because you could do lookalike audience on Facebook.You want to ideally pick 1%.And then find all the other people that you should be targeting because those buyers are similar to the ones that are like your audience,and Facebook will figure that out for you.If youre targeting those people,itll help you generate more sales. Heres the next tip.You need to spend enough when youre testing things out.When you start off with Facebook ads,spend $100, and you cant make things work.And this is why I ask you how much do you spend on Facebook ads?Well, if youre not spending enough to get the ball rolling,youre not really going to get ROI. And on the flip side, you could be like it used to work,but now that we scaled up our campaigns to 10, 20, $30,000,its not working.Well, when it comes to budgets in Facebook,its all about spending the right amount.You got to spend enough to test to figure out the audiences that work,the messaging, the ads.You also cant spend too much too quickly because if you scale up your ads too fast,youll find that Facebook give you a similar amount of clicks for the same amount of money.For that reason, you got to gradually increase what youre spending.The next thing you got to do is you need to re-market all the people that almost bought or almost signed up.And heres what I mean by this.You got a checkout page.Someone has all these products to their checkout page,but they dont buy.Well, you should show on what its like to be a customer through a video re-marketing ad,not just on Facebook, you should also do that on YouTube.That converts so well.You can do the same with services.People go to your service page,they almost fell out of the lead,but they dont convert, what do you do? Well, you go and create a video of what its like to be a customer,what its like to sign up for your service,and show them that on Facebook through re-marketing as well as on YouTube.That converts extremely well.Another thing that youll find is hey, your copy may not be doing well.Why is that?Well, your copy, your ads, if you just create it,you cant always just expect it to randomly do well.You have to see whats working on for other people.Facebook has a library.Check out their library.It shows you all the other ads in your space.If you can see that people are spending a lot on ads that are competitors, they have specific messaging,you know its working really well for them,and theres a good shot that if you do something similar,it may work for you as well. Thats where I would start,especially if Im creating campaigns.Next, whats your funnel like?Everyone assumes that you spend money on Facebook,if it doesnt work, something is wrong with Facebook.It could be your own site.If you dont look at your own site, your funnel,then you may not end up maximizing your revenue.You can use tools like Click Funnels.You can end up looking at your competitors funnels because through Facebooks library,you can see all their ads.Click over to their landing pages,see what their funnel looks like,and if you see two or three of your competitors using a specific funnel, specific sequences, with up sells, down sells, specific type of copy, you now know that, hey,this is the stuff that works really well in my space.Now if you start there, thats how you could end up figuring out how to make your Facebook ads work.If you just end up going into like, hey,Im going to just throw stuff out the wall and see what sticks,and then go from there,youre going to end up losing a lot of money.Now, before we end this video,I do want to give you one final tip.I found through all my testing,video ads tend to perform better than text-based and image-based ads.Use videos. Dont just optimize for a click.If someone spends time watching a video like two, three, four minutes,and then you get them, you make it less people to your site,but more of those people will end up converting.So dont just optimize for a click, optimize for a sale.That sale should be at the end of your funnel, right?Youre looking at tracking revenue.How much are you spending?How much money youre making?It shouldnt be hey, I spent all this money,how many clicks Im getting?Clicks dont matter.Sales matter.You optimize for revenue or leads.If you dont sell a product, you want to optimize for leads.If you have a service-based business and you can optimize for revenue on the front end because someone can sign up through self-service,thats fine, too.But in other words,what Im getting at is optimize for revenue.Not for clicks, not for ad impressions.Revenue is the most important thing.
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