How to Start A Career in Digital Marketing in 2019

How to Start A Career in Digital Marketing in 2019

Digital marketing is exploding.Google makes over 100 billion a year through ads. Facebooks generating over 40 billion a year through ads .today Im going to share with you how you can start your career in digital marketing.Question for you.How many years have you been in digital marketing?If youre just starting off leave a comment below with zero.If you have been doing this for a while,leave a comment below with one year, two years,three years, whatever the number is.Im curious because the tips Im giving today,it should help you out if youre just starting your career or even if youre already a few years in digital marketing.So heres what the first thing I want you to do is.I want you to start your own website.This is the first step.You need to go out there, create a WordPress blog,or any type of site, I prefer WordPress,but you need to start a site.If its e-commerce related, start a Shopify site.The best way to learn marketing is to start your own website.

Step two, take all the competitors you have,if you dont know what they are, you already created that website, and it should be a site that youre passionate about, the industry that youre in.If you dont know any competitors, take those key words,whatever industry youre in, like astrology,marketing, Google from youll find URLs.Pop them into a tool call UberSuggest and ahrefs.These are all the URLs that are ranking for these keywords youre going after.This will show you how much traffic your competition is getting per region.Itll also show you the top pages that your competition is getting traffic from, and it shows you all the keywords that are driving traffic to your competition.Now that youve seen this, the next thing you need to do is click on the top pages report.The top pages report will show you all the top pages for all your competitors, how many visits are getting to each of those pages, how many social shares do they have,how many back links do they have?And heres what I want you to do next now that you have this data.Go look at those top pages, figure out which key terms are driving the traffic, have high volume,high cost per click, and a low search difficulty,because these are the ones that are the easiest to go after first, and have the most valuable traffic.Go look at those pages, then writea better version of that page.Dont just create something thats similar, one up them.Have better images, better videos,whatever it may be, go above and beyond.I used to custom graphics, pay people from Fiverrso I could pop them into my blog poststhat way I could have myself, my content,my articles stand out from the competition.When youve done that, then the next step for you is to promote your content.So you want to take all the people that linked to your competitors, youve seen that from UberSuggest,it shows you a laundry list of all the people that linked to your competitors,what you want to do is reach out to all those people and be like, hey John, I noticed you linkedto XY and Z article, I have similar onethat just came out, but mine covered one two and threethat theirs didnt, cheers, Neil.Sending that simple email to hundreds of people,Im not talking about 100 people, Im saying hundreds,two hundred, three hundred, four hundred,youll notice that some of those people start linking back to you, boost your search traffic,and youre also going to get referral traffic.Referral traffic is huge.The other beautiful part about UberSuggest is it shows youall the popular articles based on social shares.So I want you to go to Twitter search,type in that URL of your competition, and itll show youall the people who share that content on Twitter.Hit them all up, ask them.Hey John I noticed you shared XY and Z articlefrom author AB and C, I have a similar onethat just came out but mine covers one, two and three.If you like it, feel free and share it, let me know if I can do anything for you.Sending those simple articles and emails out,or more so messages, youll get more social shares.You did that with links, youre now doing thatwith emails, youre going to get more traffic,as you get more traffic, youll start getting results.The next thing I want you to do is start collecting emails.Its not just about getting people to your site,its about building a brand.You cant build a brand without collecting emails.You can use free tools like Hello Bar,limits sliders, pop ups, I do that on neilpatel.com,its a great way to collect more email address,so then when you get people to come back to your siteyoull start building a brand.As the XE of Google once said, brands are the solution.He was talking about figuring out what siteto rank at the top of Google, and also combating things like fake news.For that reason, you want to build a brand.And they say when you get people back to your siteseven times, youre much more likely to build a brand.The next thing I want you to dois install a free tool called Subscribers.This leverages push notification.If youve ever used push notificationleave a comment below with yes,if you havent, leave a comment below with no.Just curious.What Subscribers allows you to do is have peoplesubscribe to your site with just one click, and that wayyou can just keep getting them back to your sitethrough the browser notifications, has amazing results,especially when you combine that with email.The last thing I want you to do is start selling something,whether its a physical product, a service,doesnt matter, you can do lead generation,you can sell products through affiliate marketing,I just want you to sell something because when you learn to sell,youre learning the full suite of marketing.Its not just about driving traffic,you need to convert those visitors into customers.And if you want a bonus tip, this is all you guyswho are over achievers, run a AB test.Theres a lot of solutions out there like Crazy Egg that allow you to do this, but you can run a AB test to maximize your conversion rate.Once youve done that, youll jump start your career into digital marketing.